In 2021, Amazon updated its requirements for dietary and sports supplement products sold in the US and named Informed Choice and LGC as accepted means to fulfill these.
Testing methods used for the analysis of supplement products are accredited to ISO/IEC 17025, the globally recognized standard for laboratories and test procedures.
Informed Choice certification is trusted by brands and consumers worldwide to provide assurance for their supplement products. Certified products can be found in more than 90 countries.
Amazon's requirements for supplement sellers include submitting documentation as well as providing:
Product certification with Informed Choice fulfills this requirement and Informed Choice is listed as an Amazon-accepted certification.
Developed in 2007, Informed Choice is a global banned substance testing and certification program that regularly tests dietary supplement products. Supplements are analyzed for 250+ banned substances, along with a robust audit of manufacturing quality processes. Informed Choice has more than 420 certified products sold in over 90 countries around the globe.
With 55+ years of anti-doping experience combined with being internationally recognized by numerous nutrition organizations, supplement brands can trust their reputation to Informed Choice.