Updates to Amazon's US Dietary Supplement Policy

As of April 2, 2024, Amazon have amended their policy for listing dietary supplements on the US store.

Sellers must now verify compliance to Amazon's requirements through a designated Testing, Inspection and Certification (TIC) organisation. Currently, the designated TICs are UL, Eurofins and NSF.

Dietary supplement products offered for sale in the Amazon US store must meet the following criteria:

• Products are manufactured in a facility compliant with GMP set forth by the FDA.
• Products do not contain contaminants that may pose a human health or regulatory concern.
• Products contain the ingredients claimed on the product label.

For some specific dietary supplement classifications, e.g. sexual enhancement, weight management, sports nutrition/body building, products must also meet the following additional criteria:

• Products do not contain undeclared active pharmaceutical ingredients.

We are updating our screening processes to support you in analysis of your supplement against these additional testing criteria, which will assist your submission through your chosen TIC. If you are interested in utilising our Amazon Testing Service, please get in touch.

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Possible consequences of not meeting the new Amazon requirements can lead to further action including removal of the relevant product listings.

For more information on Amazon’s seller requirements for dietary supplements, please click here.

“Informed Choice has long been at the forefront of banned substance testing, placing our team in the best position to support customers in meeting the additional testing requirements for sales of dietary supplements through Amazon US. Our ability to react to industry changes is only possible thanks to the extensive expertise and commitment of our testing and development team” says Paul Klinger, Business Development Director of the INFORMED brands. “This testing supports brands in reaching more customers through one of the largest retail platforms and also the peace of mind that testing is being performed by the most trusted industry experts.”

Paul finishes with “Brands working with us also have the opportunity to go one step further and gain certification under Informed Sport - the gold standard for dietary supplement products. We always welcome enquiries from brand owners or others in the industry looking to learn more.”

Informed Choice is a global banned substance testing and certification programme for the sports nutrition industry. As many as one-in-ten supplements can be contaminated with substances prohibited in sport which is why Informed Choice blind tests all products on a monthly basis. All Informed Choice certified products are tested using ISO 17025 accredited methods and undergo a rigorous pre-certification and post-certification process.

As of June 2024, Informed Choice has certified over 1000 unique products that are sold in over 127 countries.

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