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Active Living

Informed Choice Active Living

Clean living starts with an Informed Choice. 

A 2021 study by the Council for Responsible Nutrition (CRN) revealed that 80% of US adults take dietary supplements, with the largest motivators in using them being "Maintaining my health" and "Energy". The most popular supplement types included herbal and botanicals, sport and weight management, and vitamins and minerals, with the majority of users saying they trust the safety of their products. However, supplement products can become contaminated with unsafe or harmful substances. Even "all-natural" or plant-based ingredients may still contain naturally occurring steroidal and stimulant compounds.   

Our research has shown that up to 1 in 10 supplements sold on the market are contaminated with some form of stimulant or steroid prohibited by the World Anti-Doping Agency (WADA). These banned substances have the potential to lead to several health risks once ingested. Even if contamination levels are low, taking sports supplements every day, multiple times per day can increase these levels and lead to adverse side effects.  

Contamination is typically inadvertent. Informed Choice has found the main sources of contamination to occur during the supply chain process. 

Informed Choice - Sources of Contamination

The CRN recommends all supplement users should choose third-party tested supplement products certified by a third-party program, like Informed Choice. Through our retail monitoring and supplement testing program, alongside our third-party oversight of manufacturing facilities and processes, we help reduce the risk of impurities and banned substances entering products. This not only ensures that the products you consume have been manufactured to recognized international standards, it also limits the likelihood of you taking unsafe or banned substances.

Dietary Supplement Guide 

Informed Choice has created a go-to educational tool to promote education surrounding the taking of dietary supplements. Although a supplement user may not be subject to the strict doping control of an elite athlete, contamination levels can be sufficient enough to lead to adverse side effects and could potentially pose significant health risks. It’s important to be well-informed about products before purchasing them.

The Dietary Supplement Guide outlines:

  • Common routes of contamination
  • Health risks associated with prohibited substances 
  • The legislation behind the dietary supplement industry
  • Product labeling requirements
  • Informed Choice certification process 

Quality assurance for the long run 

Know your products are safer by looking for the Informed Choice quality mark when purchasing supplements.

The Informed Choice certification is a voluntary program for reputable supplement brands who wish to register some, or all, of their products and carry the Informed Choice mark on those products. Currently, Informed Choice tests over 22,000 samples a year and has over 400 products certified from companies around the globe. Supplement users who see the Informed Choice logo on a product can be assured it has undergone rigorous checks and third-party testing to minimize banned substance contamination risks and ensure it is safer for use. 

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