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Informed Choice News

Informed Choice in the News - February 2023

Choice News - Feb 23

As an Informed Choice certified brand, many supplement brands are using certification to set themselves apart from the competition, along with giving confidence to their consumers. Check out the recent news featuring Informed Choice certified products.


PVL Named Official Protein Partner for Olympian Brandie Wilkerson



In a list curated by a dietitian on Pure Vita Labs (PVL) has partnered with Olympian Brandie Wilkerson, the current women's World Beach Volleyball Silver Medalist, as her Official Protein Partner for the 2023 Olympic Qualifying season. PVL's Natural Series Collection will help fuel Brandie's quest for Gold at the upcoming 2024 Summer Games.

PVL's products are tested and certified by Informed Choice and our world-class anti-doping labs. Informed Choice certification means a dietary supplement is routinely tested for substances banned in sport or those that are proven potentially harmful to supplement users.

Many brands are using their certification to facilitate partnerships within the anti-doping and sports communities. For more information on certification, please contact us.

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Garden of Life Featured by Sports Illustrated

Sports Illustrated - Informed Choice


Sports Illustrated featured a showcase of Garden of Life's vitamin line.

The showcase reviewed the features, health benefits, and price of each vitamin supplement. Also included was their Informed Choice certification. Supplement brands use certification to demonstrate high-quality products and to provide confidence to their customers.

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