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Certified supplements,

     ready for Amazon.

Fulfill Amazon's US dietary supplement seller requirements with Informed Choice

In 2021, Amazon updated its requirements for dietary and sports supplement products sold in the US and named Informed Choice and LGC as accepted means to fulfill these.

Testing methods used for the analysis of supplement products are accredited to ISO/IEC 17025, the globally recognized standard for laboratories and test procedures.

Informed Choice certification is trusted by brands and consumers worldwide to provide assurance for their supplement products. Certified products can be found in more than 90 countries. 

Selling Supplements on Amazon

Amazon's dietary supplement requirements include submitting documentation as well as providing:

  • a Certificate of Analysis (CoA) issued by an ISO/IEC 17025 accredited laboratory.
  • a COA from an in-house laboratory compliant with the current good manufacturing processes (cGMP).
  • OR evidence of product enrollment or participation in a third-party quality assurance program. 

Product certification with Informed Choice fulfills this requirement and Informed Choice is listed as an Amazon-accepted certification. 


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Informed Choice Amazon Dietary Supplement Testing

Additional Testing Requirements for Weight Loss & Sexual Enhancement Products

In December of 2021, Amazon updated began to require US sellers of weight management and/or sexual enhancement products to provide a CoA from an ISO/IEC 17025 accredited laboratory that reports the testing results and absence of a range of known adulterants/contaminants in addition to the general CoA requirements. CoA's from in-house laboratories are not accepted for these compounds. Amazon has listed LGC/Informed Choice as an ISO/IEC 17025 accredited laboratory with testing capabilities for these substances. 

Join the More than 150 Informed Choice Certified Brands

The world's top dietary supplement and sports nutrition brands trust the

Informed Choice certification for their products.

Ensure Amazon compliance through Informed Choice certification

Developed in 2007, Informed Choice is a global banned substance testing and certification program that regularly tests dietary supplement products. Supplements are analyzed for 250+ banned substances, along with a robust audit of manufacturing quality processes. Informed Choice has more than 420 certified products sold in over 90 countries around the globe.

With 55+ years of anti-doping experience combined with being internationally recognized by numerous nutrition organizations, supplement brands can trust their reputation to Informed Choice.

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