Informed Choice News
How INFORMED and Amazon Are Helping Brands Navigate Supplement Verification
1 June 2026
The latest episode of the INFORMED in 10 Podcast is now live, exploring how collaboration between Amazon and trusted third-party certification programmes is helping raise the bar for supplement quality, transparency and consumer confidence.
In this monthly series, we speak with leading voices from across the sports nutrition and supplement industry to explore the trends, developments and partnerships shaping the future of product assurance.
This month, we are joined by Somie Rico, Senior Program Manager at Amazon.
Supporting Brands Through Smarter Verification
As one of the world’s largest retail platforms, Amazon continues to evolve its approach to dietary supplement verification - working more closely with trusted certification bodies to help streamline processes for brands while strengthening confidence across the marketplace.
In this episode, Somie discusses Amazon’s Compliance Fast-Track programme, the shift towards direct validation with independent certifiers, and how initiatives such as safety badging are designed to help consumers identify products that go beyond baseline requirements.
We also explore how INFORMED is working alongside Amazon to help support certified brands, reduce friction in verification processes, and contribute to a more transparent and trusted supplement ecosystem.
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Listen to Episode 4 on Apple Podcasts
